Why a Marketing Degree from ϲ?

Students graduating with a marketing degree from ϲ will be prepared for promising careers in advertising and promotion management, business-to-business marketing, consumer marketing management, social media marketing, digital marketing, marketing analytics, marketing research, new product development, retailing and wholesaling, sales management, sports marketing, and transportation and logistics. Graduates of ϲ’s Madden School of Business are prepared for meaningful and productive careers as managers and professionals, imbued with the ability and drive to understand, reflect upon, and act as leaders in providing critical goods and services, and addressing some of the most pressing issues of our times.


Program Highlights

  • New courses introduced yearly to maintain up-to-date information flow
  • , a student-run full service marketing agency. From startups to global firms, Heights Global Marketing can help any company in a variety of ways
  • Experiential coursework that allows students to build their resumes and help local organizations with their marketing needs
  • Numerous student clubs that give students access to professionals in the field and opportunities to participate in marketing competitions across the North East and Nationally.
  • Internships available in many different industries, leading to valuable experience
  • Mentors who are leaders in their field give students professional connections and advice
Our Stories

 

Nicolette Finocchiaro

Nicolette Finocchiaro

/ 2016

Surround yourself with good people who push you to be your best and encourage you.

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Adam VanDelinder

Adam VanDelinder

/ 2016

If you show you are willing to go the extra mile, they ensure you have all the resources and more.

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Sarah Hetterich

Sarah Hetterich

/ 2017

I love the connections I made with people at ϲ, both in and out of the classroom.

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Careers

A degree in Marketing will not only prepare you to excel in an increasingly competitive global marketplace but also inspire you to use business to make a positive impact on society. It will make you multi-skilled, adaptable, and ready to navigate the ever-changing world of communications. Our recent graduates are currently working as:

  • Brand Ambassador
  • Social Media Specialist
  • Digital Marketing Coordinator
  • Marketing Director
  • Account Executive
  • Market Research Analyst
  • Graphic Designer
  • Digital Campaign Manager
  • Digital Outreach Specialist
  • Policy Director

Our students have gone on to work for Madison Square Garden, Major League Baseball, Legends, Eric Mower, Pinckney Hugo, and many other local and global organizations.

Marketing Degree Options

Marketing Major (B.S.)

Distinctive Courses: Advertising, Branding, Consumer Behavior, Digital Marketing. Green Marketing, Marketing Analytics, Social Media Marketing, Sports Marketing 

Dual Major in Marketing and Business Analytics (B.S.)

Dual Major in Marketing and Information Systems (B.S.)

Dual Major in Marketing and Management and Leadership (B.S.)

Marketing Minor

Sports Marketing Minor


Get in Touch

Contact the Department Chair:

Magdoleen T. Ierlan


PHONE:

(315) 445-4348


EMAIL:

Contact the Department:

Mitchell Hall 204
ϲ
1419 Salt Springs Road,
Syracuse, NY 13214


PHONE:

(315) 445-4348


EMAIL: